Insights & Perspective

On story, craft,
and the work
that builds trust.

Writing on documentary storytelling, video marketing, and the deeper art of showing people who you really are.

The Power of Storytelling in Small Business Marketing Videos

Video Marketing

The Power of Video Testimonials: Why Your Business Should Embrace Them

Content Marketing

The Value of Video in Content Marketing: A Game-Changer for Businesses

How to Attract Your Target Audience With Video

Video Marketing

5 Ways Video Marketing Can Boost Your Small Business

What Types of Videos Does a Small Business Need?

How to Create Testimonial Videos for Your Business

What Makes a YouTube Video Shareable?

Why Most Business Owners Don't Create Marketing Videos

5 Tips for Creating Effective Product or Service Demo Videos

How to Show Company Culture in Small Business Videos

The Benefits of Using Animated Explainer Videos for Small Businesses

How to Use Music to Create Engaging Videos

Captivating Connections: Social Media Content for Law Firms

How to Jump-Start Your Video Making Habit